HOW TO CAPITALIZE ON YOUR PC WORLD'S THE 100 BEST PRODUCTS OF 2008 AWARD:
Congratulations! The award-winning editors of PC World have chosen your product as one of
The 100 Best Products of 2008. Not only will this award enhance your reputation as a manufacturer
of excellent products and services, it can also help increase purchase preference and even help set
the stage for future product introductions. All are great reasons for getting the news out.
Now it's time to let everyone know.
To expand your promotional opportunities and heighten awareness of your award-winning product,
PC World has designed a package of helpful merchandising tools.
'THE 100 BEST PRODUCTS OF 2008' LOGO:
A PC World's The 100 Best Products of 2008 award symbolizes your product's superiority, so
don't be modest. Capitalize on your winner status by inserting the 100 Best Products of 2008
logos in your advertising, on your Web site, POP displays, packaging, brochures, reprints, etc.
It will add excitement to your marketing vehicles, reinforce your company's image as a quality
champion, and show customers that your award-winning product or service is world class.
PRESS RELEASE TEMPLATE:
To help you achieve maximum media coverage, PC World provides a press release template
announcing your award. All you have to do is fill in your company and product name along
with your company's tagline. And don't forget—you can add the words "award-winning company"
to that tagline and in your boilerplate now.
Reminder: The 100 Best Products of 2008 winners may publicly announce and promote their
win beginning May 27, 2008. All information is under embargo until then.
REPRINTS:
Reprints of PC World articles and ads featuring your award-winning product or service serve
as effective handouts, direct mail material, and collateral support for promotional campaigns.
E-reprints are also available.
