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PCWORLD.COM USER PROFILE

  • Male: 72%
  • Mean Age: 46
  • Attended Any College: 85%
  • College Graduate/Post Graduate: 57%
  • Mean Household Income: $75,009
  • Employed: 69%
  • Business Decision Maker/Influencer: 57%*
  • Managerial/Professional/Technical: 32%*

    Organization Size:

  • 49% SMB (1-999)
    • 29% Small Business (1-99)
    • 20% Medium Business (100-999)
  • 51% Enterprise (1,000+)

    98% Shopped Online In The Last 6 Months
    82% Shopped Online In The Last 30 Days
    92% Made An Online Purchase In The Last 6 Months
    75% Made An Online Purchase In The Last 30 Days

    Source: @plan, Winter 2005 - 2006 *Base: Total Employed Respondents

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