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SAN FRANCISCO, CA—April 8, 2008—Today, PC World and Macworld announced the appointment of Jessica
Lilie as VP, Strategic Intelligence, a newly created position. In this role, Lilie will lead PC World and Macworld’s
market research efforts by leveraging both brands’ online and offline platforms in new and exciting ways for
technology marketers. She is charged with building upon the success of the organization by helping to gain
insight on how best to connect with technology buyers in today’s rapidly changing media landscape.
“We’re very excited to have Jessica join our team,” said Mike Kisseberth, President and CEO of PC World and
Macworld. “She brings with her a wealth of media and technology market research experience. Her knowledge of
the media industry will play a key role helping drive the strategies and tactics of PC World and Macworld going
forward.”
Previously, Lilie served as VP, Consumer Insights and Market Intelligence at BabyCenter, the largest and most
respected online resource for new and expecting parents. During her tenure, she played a significant role in
developing research and insights practices. Prior to that she served as Sales Development Director and
Associate VP, Business Intelligence at CNET. She also spent time at Ziff Davis Media as Research Director at
both the corporate and brand level.
“This is an exciting opportunity for me,” said Lilie. “I look forward to working with such a dynamic group to help
strengthen our strategy in positioning both the PC World and Macworld brands as technology media leaders.”
Lilie holds a master’s degree in Communications Research from the Annenberg School for Communication at the
University of Pennsylvania, and a bachelor’s degree in English and American Literature from Brandeis University.
She has spoken at the past two MIXX Conference and Expos, the preeminent event for marketing and agency
professionals and the publishers and technology firms who help drive their efforts. A native of Connecticut, she
lives in the San Francisco Bay Area with her husband and two children.
About PC World
PC World Communications, Inc., a subsidiary of International Data Group (IDG), the world's leading technology media, events, and research
company, is the publisher of PC World, PCWorld.com, and home of the PCW Test Center. The winner of two 2008 Jesse H. Neal National
Business Journalism Awards and the 2007 Maggie Award for Best Computer Magazine, PC World has a readership of 4 million total purchase
influencers (IntelliQuest CIMS, Spring 2007: Total unduplicated, combined Average Issue Audience: Business, Home, and Dual Studies). With
an average of over 8.1 million unique visitors per (HBX, December 2007 – February 2008), PCWorld.com is the winner of the 2007 ASBPE
Award for B2B Web Publication of the Year and a leading online resource for technology product buyers and users, offering them Solutions for
a Connected World.™
About Macworld:
Mac Publishing, LLC, a subsidiary of International Data Group (IDG), the world's leading technology media, events, and research company,
publishes the world’s leading independent Macintosh magazine and Web sites. Every month Macworld, winner of the Folio: 2005 and 2006
Gold Eddie Award for Best Technology/Computing Magazine and the 2007 Jesse H. Neal Award for Best Online Article or Series, reaches an
average issue audience of nearly one million Macintosh professionals and enthusiasts while Macworld.com garners an average of over 3
million monthly unique visitors (HBX: March 2007 - February 2008).
About International Data Group
- International Data Group (IDG) is the world's leading technology media, events, and research company.
IDG’s online network includes more than 450 web sites spanning business technology, consumer technology, digital entertainment and video
games worldwide. IDG also publishes more than 300 magazines and newspapers in 85 countries. IDG's media brands include CIO, CSO,
Computerworld, GamePro, InfoWorld, Macworld, Network World, and PC World. IDG’s lead-generation service, IDG Connect, matches
technology companies with an audience of engaged, high-quality IT professionals, influencers, and decision makers.
IDG is a leading producer of more than 750 technology-related events including Macworld Conference & Expo, LinuxWorld Conference & Expo,
Entertainment for All Expo (E for All), DEMO, Storage Networking World, and IDC Directions. IDC, a subsidiary of IDG, is the premier global
provider of market intelligence, advisory services, and events. Over 900 IDC analysts in more than 90 countries provide global, regional, and
local expertise on technology and industry opportunities and trends. Additional information about IDG, a privately held company, is available at
http://www.idg.com.
Note: All product and company names are trademarks of their respective companies.
Contact:
Rose Kwass, (415) 978-3168,
rose_kwass@pcworld.com
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